Have you ever wondered why people tend to sway one way or another with their clothing color choices?
I designed a coffee table book that loosely analyzes the psychology of how people dress, specifically focusing on color preferences, through 15 participants. Each participant is represented through an infographic spread with analyzed research, hand lettering and hand drawings.
Client—Senior Thesis, BFA Course Work
Deliverables—Fifteen Personal Diaries, Book, Digital PDF, 41" x 51" Poster Banner, Participant-based promotion
Programs—Procreate, Adobe Illustrator
Click here to view the Digital Book.
Click here to view the Process Book