Have you ever wondered why people tend to sway one way or another with their clothing color choices?
I designed a coffee table book that loosely analyzes the psychology of how people dress, specifically focusing on color preferences, through 15 participants. Each participant is represented through an infographic spread with analyzed research, hand lettering and hand drawings.
Client—Senior Thesis, BFA Course Work
Deliverables—Fifteen Personal Diaries, Book, Digital PDF, 41" x 51" Poster Banner, Participant-based promotion
Programs—Procreate, Adobe Illustrator
Click here to view the Digital Book.
Click here to view the Process Book


Book Cover

Kate's Infographic Spread

Luke's Infographic Cover

Brandy's Infographic Spread

Gabby's Infographic Spread

James's Selfies

Jess's Selfies

Thesis Preparation Work

The Printed Book, each participant's infographic was arranged in rainbow order

Beginning Display of Show's Experiment

End Result of Show's Experiment

Thesis Show Booth Setup

Me at my Thesis Show Booth