I took lead in designing and conceptualizing print and digital campaigns for AIFS Abroad's bi-annual recruitment for fall and spring semesters since 2022. Each campaign includes: social posts, floor and table banners, flyers, promotional takeaway stickers, and a special tailgate-themed event's branding.
I contributed to increasing brand awareness creatively by 67.07% (and with no spend) by designing three social downloads for recently accepted study abroad students to include in their LinkedIn announcement posts which generated substantive amounts of engagement from each participant's personal network.
Tools: Illustrator, Indesign, Photoshop, Procreate
Skills: Art Direction, Creative Strategy, Advertising
(Still in the process of converting my pdf portfolio into a website portfolio, so bear with me!)
